Codon Club

Codon Club was built to solve a real challenge in B2B services: repeat customers love consistency and perks, but they need a system that feels fair, transparent, and easy to use. I developed the program structure from the ground up, defining tiers, points logic, redemption rules, and the experience customers would actually have as they earned rewards over time. I translated the strategy into operational reality by writing clear terms and conditions, including guardrails like benefit compatibility (for example, ensuring Codon Club discounts and Justice and Equity Membership Program benefits are not stacked). From there, I designed the tracking algorithm and created an internal system that could run without manual chaos. I built a working client portal and database in Notion to function as a lightweight CRM, enabling membership tracking, tier upgrades, redemption history, and consistent follow-ups. Along the way, I aligned the program with AUGenomics’ brand voice, making it feel more like a community and less like a coupon system. The outcome was a retention-focused growth engine that combined brand experience, customer psychology, and operational execution into something the team could actually maintain.