I owned the operational backbone of mentor-led labs and pre-apprenticeship programs, ensuring smooth delivery across planning, execution, and iteration. I structured curricula, built and managed LMS courses, and designed centralized systems to track sessions, attendance, and feedback. Working closely with mentors, the CMO, and cross-functional teams, I translated ideas into scalable processes that improved clarity, alignment, and learner experience across programs.

I led digital marketing efforts across brand, content, and growth, helping shape how a women-owned biotech company communicates complex science in a clear and engaging way. My work spanned multi-platform content strategy, a full website rebuild, brand redefinition, and the launch of a gamified loyalty program to drive engagement and retention. As the sole content owner on the team, I wrote, filmed, and edited every asset in-house, aligning storytelling with mission and business goals while strengthening customer relationships through CRM initiatives and personalized outreach.

I supported product launch marketing by producing campaign assets and building internal systems to organize and distribute content efficiently. I worked on Apple TV-related launch materials and created a centralized content hub to streamline collaboration across teams and partners, helping improve speed, consistency, and reuse of marketing assets.

I worked on global wellness brands Evian, Alpro, and Provamel, supporting large-scale social, influencer, and brand campaigns across digital channels. I managed a ¥1M influencer campaign across RedNote and paid social, from creator selection through spend tracking, and supported cross-brand collaborations including a L'Oréal livestream that drew 80K+ live viewers. I also led a Sam's Club packaging project end to end, coordinating six internal teams and an external manufacturer, and combined consumer insights with performance analysis to refine messaging.