I led digital marketing efforts across brand, content, and growth, helping shape how a women-owned biotech company communicates complex science in a clear and engaging way. My work spanned multi-platform content strategy, a full website rebuild, brand redefinition, and the launch of a gamified loyalty program to drive engagement and retention. I focused on aligning storytelling with mission and business goals, strengthening brand consistency while supporting customer relationships through CRM initiatives and personalized outreach.

I owned the operational backbone of mentor-led labs and pre-apprenticeship programs, ensuring smooth delivery across planning, execution, and iteration. I structured curricula, built and managed LMS courses, and designed centralized systems to track sessions, attendance, and feedback. Working closely with mentors and cross-functional teams, I translated ideas into scalable processes that improved clarity, alignment, and learner experience across programs.

I supported product launch marketing by producing campaign assets and building internal systems to organize and distribute content efficiently. I worked on Apple TV-related launch materials and created a centralized content hub to streamline collaboration across teams and partners, helping improve speed, consistency, and reuse of marketing assets.

I worked on global wellness brands Evian and Alpro, supporting large-scale social, influencer, and brand campaigns across digital channels. I led content creation that drove significant engagement, managed high-budget influencer campaigns, and supported cross-brand collaborations including major livestream events. My work combined consumer insights, performance analysis, and experimentation to refine messaging and maximize campaign impact.